As we all know a big part of SEO is getting links that point to your
business website. Did you also know where those links are on a page or
site also is a factor in their effectiveness. When it comes to SEO for your business website you will have noticed
that the work that is being carried out to your website is usually
split into two parts. First we have the on page optimisation where
your site would be checked over to make sure it is coded correctly and
the pages work and that the text on the page is relevant and so on.
Secondly you have the off page work. This is where the aim is to get
other websites to point to yours by linking to you. On a basic level
the more links that you have pointing to your site the more authority
your domain gets. However it is not as simple as getting thousands of links to your
small business website. The trust level of the domain linking to you
is important, and which pages you are being linked from is also
important. Did you know though that where the link is placed on a web
page is also important and will affect how much authority is passed
on? There are a few places you can place a link to someones website from
your own page. The most common would be in the sidebar of the page.
This is often where you will find the blogroll, or links of a website
and is the most common place to link out to websites you are friends
with or that you recommend to your users. Links contained within the
sidebar are a great place to have a link and pass on a decent amount
of link authority to the domain being linked to. Another common place you will find people placing inks is in the
footer of a web page. A lot of sites will place slightly less relevant
links in the footer, or links that are part of a link exchange
program. Sadly a lot of small business seo websites think they need to have reciprocal URLs to
get people linking to their website and they end up with a messy
footer on the bottom of the page with link exchanges they have made or
directories they signed up to, usually with half the sites now broken
an unchecked. Search engines know that the footer is a place out of
sight and out of mind for most website owners and readers therefore
links in the footer pass very little authority to the domain being
linked to. That is not to say if you if have a well maintained website
with very few outgoing links that the link authority is worthless, but
the links would be best coming from the sidebar or the content itself. The other main place you will find links being placed on websites is
within articles and blog posts themselves. These are links within the
actual text of the document rather than the resource box or on the
side of the page. Search engines view these links with the most
authority. This is because the links are in context. Not only to the
context of the page but also within the context of sentences and words
they are surrounded by. If a site is being linked to within a body of
text it must be very relevant to the topic being discussed. It is also
harder to spam websites with in article links as you need the owner to
approve the articles and links which is harder on a large scale than
getting them to simply place a link at the bottom or side of a page. These are a couple of the main places you will find links and should
help you next time you want to get a link back from a website. If you are looking to get some cheap or professional small business seo whether
professionally or by doing some yourself you should now have a better
idea of what kind of links to go after and what to expect from your
SEO packages.
business website. Did you also know where those links are on a page or
site also is a factor in their effectiveness. When it comes to SEO for your business website you will have noticed
that the work that is being carried out to your website is usually
split into two parts. First we have the on page optimisation where
your site would be checked over to make sure it is coded correctly and
the pages work and that the text on the page is relevant and so on.
Secondly you have the off page work. This is where the aim is to get
other websites to point to yours by linking to you. On a basic level
the more links that you have pointing to your site the more authority
your domain gets. However it is not as simple as getting thousands of links to your
small business website. The trust level of the domain linking to you
is important, and which pages you are being linked from is also
important. Did you know though that where the link is placed on a web
page is also important and will affect how much authority is passed
on? There are a few places you can place a link to someones website from
your own page. The most common would be in the sidebar of the page.
This is often where you will find the blogroll, or links of a website
and is the most common place to link out to websites you are friends
with or that you recommend to your users. Links contained within the
sidebar are a great place to have a link and pass on a decent amount
of link authority to the domain being linked to. Another common place you will find people placing inks is in the
footer of a web page. A lot of sites will place slightly less relevant
links in the footer, or links that are part of a link exchange
program. Sadly a lot of small business seo websites think they need to have reciprocal URLs to
get people linking to their website and they end up with a messy
footer on the bottom of the page with link exchanges they have made or
directories they signed up to, usually with half the sites now broken
an unchecked. Search engines know that the footer is a place out of
sight and out of mind for most website owners and readers therefore
links in the footer pass very little authority to the domain being
linked to. That is not to say if you if have a well maintained website
with very few outgoing links that the link authority is worthless, but
the links would be best coming from the sidebar or the content itself. The other main place you will find links being placed on websites is
within articles and blog posts themselves. These are links within the
actual text of the document rather than the resource box or on the
side of the page. Search engines view these links with the most
authority. This is because the links are in context. Not only to the
context of the page but also within the context of sentences and words
they are surrounded by. If a site is being linked to within a body of
text it must be very relevant to the topic being discussed. It is also
harder to spam websites with in article links as you need the owner to
approve the articles and links which is harder on a large scale than
getting them to simply place a link at the bottom or side of a page. These are a couple of the main places you will find links and should
help you next time you want to get a link back from a website. If you are looking to get some cheap or professional small business seo whether
professionally or by doing some yourself you should now have a better
idea of what kind of links to go after and what to expect from your
SEO packages.
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